The second is about two minutes long and covers the same material with images from some of the other books. This commercial debuted over on ht LA Times website.
My thoughts - it looks cool, but I don't know if it will do the job. Will it get people who are sitting in the theater to go "Wow, I need to find a comic store and pick those up!" I mean, they want you to go to their website, but how about the local comic shops? It would probably be nice to give a little shout out to them. Just put up a blank graphic with the DC logo on it and let a few stores be able to put their logo on their as well to get attention.
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