Dark Horse is pleased to announce the promotion of its
former director of online marketing, Matt Parkinson, to the newly appointed
title of senior director of Marketing.
Parkinson, who celebrated his sixth year with the company
in 2011, will be moving into new responsibilities in overseeing the Dark Horse
Marketing Department.
In his time at Dark Horse, Parkinson has been an
instrumental part of the brand’s growth online, through the development and
execution of advertising, cross promotions, and social-media strategies.
Along with Dark Horse’s senior managing editor, Scott
Allie, and director of public relations, Jeremy Atkins, Parkinson helped to
develop the company’s first foray into original online content with MySpace
Dark Horse Presents. Following that, he managed and developed the DH:HD
program, showcasing original eight-page stories from top Dark Horse properties
on the USA Today comics web page. Additionally, he had a big hand in the
development of the Dark Horse Digital comics strategy and website, and has
acted as the company’s spokesperson for the initiative thus far.
“My time at Dark Horse has been one of the most
satisfying experiences both personally and professionally,” said Matt
Parkinson. “I have enjoyed working with Mike Richardson and the entire Dark
Horse team, and look forward to new challenges and opportunities. I am truly
proud to have played a part in the company’s rich history, and look forward to
having a larger role in carrying Dark Horse’s message to the world.”
“We’re very excited by the vision Matt brings to his new
position,” said Dark Horse president Mike Richardson. “With his experience,
leadership ability, and knowledge of the comics market, he’s uniquely qualified
to make an immediate impact on our marketing efforts.”
Richardson also praised the efforts of former VP of
Marketing Micha Hershman, who leaves after a two-year stint to pursue
opportunities in the field of animation. Richardson was quick to wish Hershman
well in his new endeavor.
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