Official Press Release
Marvel’s making sure all comic book stores worldwide are
armed for the biggest super hero war of all time with the Avengers VS X-Men
Launch Parties on Tuesday, April 3 at 8pm (local time), one day before the
first issue goes on-sale. In addition to being the first in line to purchase
AVENGERS VS X-MEN #1, fans will also be able to receive special items exclusive
to these parties, specific to the team—Avengers or X-Men—supported by the
store.
To ensure these parties are the biggest sales success of
2012, each retailer opting into this event will receive a free Avengers VS
X-Men Party Kit from Marvel, containing exclusive promotional materials. In
order to receive this party kit, every retailer just needs to choose a
team—Avengers or X-Men—and will receive special bonuses for their allegiance.
“We’ve never had a bigger story than Avengers VS X-Men
and we’re backing retailers with the biggest incentives you’ve ever seen
through the Avengers VS X-Men Launch Parties,” said David Gabriel, Marvel
Senior Vice-President of Sales. “Whether it’s advertising, promotional material
or limited edition variant covers, every one of our valued retailer partners
will be able to get the word out to both their regular customers and new fans
about this comic event and the exciting Avengers VS X-Men Launch Parties. Some
stores will choose to side with the Avengers and some will side with the X-Men,
but I can guarantee one thing—Marvel will make sure all of them have everything
they need to make AVENGERS VS X-MEN #1 their top selling comic of the year.”
All retailers who opt into the parties & choose a
team will receive the following as part of the Avengers VS X-Men Party Kit:
• Avengers
VS X-Men Program, a free comic previewing the upcoming event
• Avengers
VS X-Men Postcards
• Avengers
VS X-Men Customizable Flyer
• Avengers
VS X-Men Customizable Press Release
• Avengers
VS X-Men Backlist Sales
• Avengers
VS X-Men mini posters
• Avengers
VS X-Men promo items
• AVENGERS
VS X-MEN #1 Advance Screening Copy, delivered to retailers in late March 2012
• Avengers
VS X-Men Party Lithographs
• Mass
media promotion around the launch of AvX and the associated parties
• Promotion
of parties to Marvel fan base via Marvel.com, Twitter and Facebook
• An
additional discount on the Road to Avengers VS X-Men Trade Paperback
And these same retailers will receive complimentary team
specific versions—based on their allegiance—of the following:
• Exclusive
AVENGERS VS X-MEN #1 Spotlight Variant specific to the team supported by the
store
• Free
Avengers VS X-Men mini-posters showing store allegiance
• Free
Avengers VS X-Men Party Tickets
• Free
Avengers or X-Men Team Pins
• Free
Avengers VS X-Men in-store signage and shelf-talkers
Retailers, please check the Marvel Mailer or Diamond
Daily for regular updates about the Avengers VS X-Men Launch Parties.
Which team will reign supreme? Join the conversation on
Twitter with #AvX!
For more on Avengers VS X-Men, please visit
http://marvel.com/avx