Official Press Release
Marvel Entertainment goes pink this October, launching a
month-long campaign in support of Susan G. Komen for the Cure® during National
Breast Cancer Awareness Month with all new covers on select October titles and
educational material on Marvel.com. Throughout the month of October, the
world’s most popular super heroes—Iron Man, Captain America, Thor, Black Widow,
Wolverine and more—will be featured on all-new variant covers with special
pink-colored costumes available exclusively at comic shops*. Additionally, all
Marvel super hero comics in October will feature a special one-page advertorial
educating readers about breast cancer, complimented by additional content on
Marvel.com and through social media.
“Marvel is proud to partner with Susan G. Komen For the
Cure to support their unparalleled efforts to raise awareness about the risk of
breast cancer to both women and men,” said Dan Buckley, Publisher &
President of the Print, Animation & Digital Divisions, Marvel Worldwide,
Inc. “We’re in a unique position to educate all our fans worldwide and increase
awareness of the ways to fight—and reduce-- this risk of this disease by
utilizing our comics and online presence.”
The following comic books, on-sale in October, will
feature special Susan G. Komen variant covers:
AVENGERS #31
CAPTAIN AMERICA #18
CAPTAIN MARVEL #5
FANTASTIC FOUR #611
INVINCIBLE IRON MAN #526
MIGHTY THOR #21
UNCANNY X-MEN #20
WOLVERINE #315
“Komen is thrilled to partner with Marvel Entertainment
in the fight against breast cancer this October,” said Dorothy Jones, VP,
Marketing at Komen. “This partnership will allow us to share critical
information with this important audience, empowering them to take positive
action for their breast health and for the women they love.”
Stay tuned to Marvel.com for more news on this initiative
from Marvel Entertainment
To learn more about the fight against breast cancer and
how you can support Komen, please visit Komen.org.
*Retailers: please note that these special Susan G. Komen
variant covers are only available to accounts in the United States, Canada and
United Kingdom.
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