Heroic Publishing's brand-new corporate logo, which has
already begun appearing on the Heroic website at www.heroicmultiverse.com, will
make its debut on Heroic's line of superhero comic book titles beginning with
issues on sale in October, cover-dated November 2012.
The first comic book to feature the new logo will be
CHAMPIONS #57. This upcoming issue of Heroic's flagship title features a Paul
Abrams cover and a brand-new adventure of the savage TIGRESS.
The new Heroic Publishing logo is designed to promote
brand awareness across the company's entire line of comic book titles. For the
past several years, Heroic had been using a simple block "H,"
overlaid with the words "Heroic Publishing." According to publisher
Dennis Mallonee, that design was elegant in its simplicity, but failed to give
prominence to the company's name. The new logo not only emphasizes the word
"HEROIC," the word itself provides a visual cue as to the company's
mission by breaking the boundaries of the elliptical design element that rests
directly behind it.