Sanrio, Inc., creator of the global icon Hello Kitty®, and National Entertainment Collectibles Association (NECA), a world leader in licensed consumer goods, have announced a licensing agreement to produce games, collectibles, toys and novelty items featuring Hello Kitty and other Sanrio characters. The new collections will launch at New York Toy Fair, February 10-13. The agreement is effective immediately.
"We are honored to be part of such a beloved brand with such a rich history," said Joel Weinshanker, President and COO of NECA. “So many fans, our team included, have loved Hello Kitty from the beginning, and we’re thrilled at the opportunity to work with Sanrio to serve these loyal fans,”
The new Hello Kitty line will cater to long-time collectors, with action figures and statues, high-end lamps, calendars, tea sets, vintage carrying cases, and more, as well as various tabletop games, plus a HeroClix miniature gaming collection from NECA’s games subsidiary WizKids. The highly anticipated Hello Kitty products will begin launching in North America this summer.
The upcoming product line-up adds to NECA's extensive catalog of distinguished licenses. For more information, visit NECA (booth #4802) at New York Toy Fair, February 10-13.