Archie Comics, one of the leading mass-market comic book
publishers, iVerse, a leading digital content distributor, and Tapjoy, a
leading mobile advertising and monetization platform, today announced a
partnership that will offer fans a new way to acquire their favorite digital
comics for free. Beginning July 18, the Archie Comics App, available in both
iTunes and Google Play stores, will integrate the Tapjoy Mobile Value Exchange®
model where consumers engage with advertisements to earn virtual rewards to spend
on more than 2,000 Archie Comics.
The new digital offering from Archie Comics and iVerse
marks a significant shift in how publishers are making their premium content
more widely available to consumers. Archie Comics will be the world's first
digital comic publisher to utilize virtual rewards and the mobile value
exchange model to enable consumers to buy their digital comics.
"The teams at Archie Comics and iVerse are pioneers
when it comes to digital distribution of some of the most beloved comics ever
created," said Steve Wadsworth, President and CEO, Tapjoy. "Enabling
consumers to simply watch a video or engage with an ad to obtain their favorite
comics is an industry-first, and makes Archie and the town of Riverdale more
accessible to consumers across the globe."
"We're thrilled to partner with Tapjoy and embrace a
new way for our consumers to get the comics they love," said Jon
Goldwater, Archie Comics Publisher and co-CEO. "Making our great content
catalog available through a new free-to-own model establishes a new opportunity
for how people read comics and will bring even more fans to the Archie
universe."
By simply watching a video, taking a survey or engaging
with an ad, users will be able to earn credits to unlock Archie Comics via the
Archie Comics app. This will give fans an opportunity to add to their digital
comics library without going over budget. Archie previously broke new ground by
becoming the first comic book publisher to release digital comics the same day
as the print edition and continues to blaze trails in unique and innovative
steps towards maintaining its status as a leader in the digital marketplace.
Tapjoy is a global leader in helping app developers and
publishers monetize many different types of mobile apps including games,
movies, books, videos, and text messaging apps. This partnership further
expands Tapjoy's developer network in the publishing space and opens the door
for all types of premium content publishers to offer their content to more fans
globally.
