Stride Rite, the leading children’s footwear brand, has
signed on as a sponsor of the 2nd annual Halloween ComicFest, which is a family-friendly
event where participating comic shops celebrate Halloween with free comics, a
costume contest, and other activities. Taking place on the weekend before
Halloween, October 26th and 27th, Halloween ComicFest is a great day for kids
to get free comics and have fun with the Halloween holiday.
2013 marks the second year for Halloween ComicFest, which
was a huge success among comic and Halloween fans. With this year’s combination
of free Halloween-themed mini and full length comics, “The Greatest Halloween
Costume Contest Ever” and participating comic shops hosting their own special
events during the weekend, Halloween ComicFest is anticipated to turn into a
pre-Halloween tradition!
“Stride Rite is
excited to be a part of introducing new fans to not only comics but also to
Stride Rite through their local comic book store. We are also encouraging kids
to see & be seen this Halloween”, said Stride Rite’s Brand Communications
Manager, Malinda Freitas “Children need
to be seen as they trick-or-treat from home to home and our light-up sneakers
can help make it fun and keep them safe.”
As a Halloween ComicFest sponsor, Stride Rite’s national
“Trick or Feet” campaign will be advertised in eleven free mini comics
available during the event. “Trick or Feet” encourages kids to “see and be
seen” on Halloween by wearing flashing, light up shoes for safety. Kids can
light up the night and complete their costume in their favorite Stride Rite
character shoes from Star Wars™, Marvel, Disney Princess, Disney Baby, Sesame
Street and many more.
“We’re pleased to partner with Stride Rite in order to
spread the message about safe trick or treating, along with other positive
actions such as passing out comics as a healthy alternative to candy,” said
Diamond Comic Distributor’s Marketing Director Dan Manser. “We welcome Stride
Rite’s sponsorship to help build our family friendly event.”
For more information about Halloween ComicFest go to
http://www.halloweencomicfest.com and learn more about Stride Rite and their
“Trick or Feet” campaign at http://www.striderite.com/Halloween. To find a
participating comic book shop go to http://www.halloweencomicfest.com/StoreLocator
and celebrate Halloween this year with Halloween ComicFest.