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Kabam, Undead Labs Unite to Bring the Imaginative World of Moonrise to Mobile Gamers

Kabam, the leader in the western world for free-to-play games for traditional players, today announced it is working with Undead Labs to develop Moonrise, a brand new role playing game (RPG) for mobile devices.

This deal marks the first time the two companies have jointly worked on a game. Kabam is a global leader in the free-to-play and mobile games space creating such durable franchises as Kingdom of Camelot, Dragons of Atlantis, and The Hobbit: Kingdoms of Middle-earth each generating more than $100 million in revenue. Undead Labs is the creator of State of Decay, the innovative zombie survival-fantasy game that was the fastest selling original game in Xbox Live Arcade history, and is now among the top sellers of all time on that platform.

“We are thrilled to partner with Undead Labs. They are a veteran team that has worked on some of the greatest game franchises of all time,” said Aaron Loeb, senior vice president of Kabam’s North American Studios. “Their new creation, Moonrise, will bring a truly next generation mobile experience to gamers around the world.”

Seattle-based Undead Labs was founded by games industry veteran Jeff Strain, whose career in games includes work at Blizzard Entertainment programming for StarCraft and Diablo, as well as forming the team that kicked off development ofWorld of Warcraft. Following that, Strain co-founded ArenaNet, where he was programmer and executive producer for theGuild Wars franchise, which went on to sell more than six million units.

“We’re a gamer-focused studio with a great console pedigree,” said Strain. “And Kabam is a world-class publisher focused on delivering console-quality games on mobile devices. It’s a perfect match.”

Moonrise will have its worldwide debut at the PAX Prime convention on August 29, 2014 in Seattle, Washington.

With offices throughout the U.S. as well as China, South Korea, England, Germany and Canada, Kabam delivers hit games to global audiences to create long-lasting franchises. Kabam games are routinely among the top 25 grossing games on the app store charts, and in 2013 Kabam had two of the top ten grossing apps in the App Store. Kabam closed 2013 with more than $360 million in revenues, a 100 percent increase over 2012.

In addition to hit first-party games, Kabam is uniquely positioned in the free-to-play industry with deep Hollywood partnerships that produce hit mobile titles such as The Hobbit: Kingdoms of Middle-earth, Fast & Furious 6: The Game as well as the forthcoming The Hunger Games. Kabam also has a robust publishing platform that delivers hit games from Asia to global audiences.

For more information on Moonrise, visit http://moonrise-game.com/.